Legal

Privacy Policy

Last updated: 19 July 2026

We Call Flow ("we", "our" or "us") provides AI-powered telephone answering and virtual receptionist services to UK businesses. This policy explains how we collect, use, store and protect personal information.

1. Who we are

For privacy enquiries, contact archie@wecallflow.com.

2. Information we collect

We may collect names, business names, email addresses, telephone numbers, appointment requests, enquiry-form content and information provided during demonstrations or onboarding.

When you use our website, we may also collect IP address, browser and device information, pages visited, referral source and cookie information.

3. How we use information

We use information to respond to enquiries, arrange demonstrations, provide and support our services, process subscriptions and payments, improve our website, prevent misuse and meet legal obligations.

4. AI call handling

Calls processed through our service may be recorded or transcribed depending on the customer's configuration. Processing may support answering enquiries, taking messages, qualifying leads, booking appointments, customer support and service quality.

Our business customers are responsible for giving callers any notices required by law and for ensuring their use of call recording and transcription is lawful.

5. Legal bases

Where UK GDPR applies, we rely on performance of a contract, legitimate interests, legal obligations or consent where required.

6. Service providers and international transfers

We may use trusted telephony, AI, calendar, email, payment, analytics and cloud-hosting providers. Some providers may process information outside the UK. Where this occurs, we will use appropriate safeguards where required.

7. Data retention and security

We keep information only for as long as reasonably necessary to provide services, meet legal obligations, resolve disputes and enforce agreements. We use appropriate technical and organisational measures to protect personal information.

8. Your rights

Depending on the circumstances, you may have rights to access, correct, delete, restrict or object to processing, request portability and withdraw consent. You may also complain to the UK Information Commissioner's Office.

9. Cookies

We use essential cookies where necessary. We will request consent before using non-essential analytics or marketing cookies. See our Cookie Policy.

10. Changes and contact

We may update this policy from time to time. Questions or rights requests can be sent to archie@wecallflow.com.